Fenty Beauty by Rihanna arrives in Hong Kong and Macau with DFS

DFS and Fenty Beauty by Rihanna have together announced the debut of the coveted cult beauty brand in downtown T Galleria locations in Hong Kong and Macau beginning 3 September.

DFS will stock Fenty Beauty by Rihanna exclusively in Macau and be one of the first retailers in Hong Kong to debut the cosmetic brand.

Rihanna developed her global makeup brand in partnership with Kendo Brands, an LVMH-owned beauty developer, in 2017. The launch brings Fenty Beauty by Rihanna to more consumers in Asia.

Fenty Beauty by Rihanna offers a range of artistry-quality products designed with the vision of ‘Beauty For All’.  This mantra of inclusivity goes beyond just skin tone to incorporate values and beliefs.

Fenty Beauty by Rihanna has shaken up the beauty world and beyond, starting new conversations about beauty standards and expectations.

The brand has a special focus on skin tones that have been traditionally underrepresented in beauty, formulas that work for all skin types, textures that can be layered, and universal shades for all.

Rihanna

“I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere. I want everyone to feel beautiful, recognised and empowered, no matter their ethnicity, culture, skin tone or style,” stated Rihanna.

“DFS Group is proud to unveil Fenty Beauty by Rihanna exclusively in Macau, and to be one of the first retailers in Hong Kong to debut Rihanna’s critically acclaimed cosmetic label,” said Ed Brennan, Chairman and Chief Executive Officer, DFS Group.“We are delighted to partner with this multi-talented entrepreneur who embraces diversity, applauds curiosity and instils playfulness – qualities that we at DFS also value and promote.”