by Parfums Christian Dior in partnership with DFS Group and Galaxy Macau have revealed the world’s first Pink City pop-up. The pop-up is located at the promenade shops (Galaxy Macau) and will be operational from 28 April to 30 June.
This multi-sensorial journey is based around signature Dior beauty products and the brand’s heritage, according to the company.
Organised like city blocks around an intersection, each pop-up offers exclusive experiences to visitors passing through Galaxy Macau.
PINK FLOWER SHOP
The visit to the pop-up begins with the Pink Flower shop where visitors can discover Dior fragrances.
Imagined and designed as a tribute to Christian Dior’s love for flowers, the Pink Flower Shop allows visitors to experience Dior’s fragrances in an ‘immersive manner’, according to the company.
Next stop is the Pink Library, where different hues of pink are magnified and enhanced. Visitors can relax on the exclusively designed lipstick sofa while choosing their shade of pink.
